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Berlin Web Studio blog keeps you up-to-date with web design and development, industry news, security issues, open source software, online marketing, SEO and much more. We cover basic tutorials to the latest in programming ideas. Beginners and experienced users will find something of interest here.

Posted by Editor
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on Friday, 12 October 2012
in Online Marketing
At Berlin Web Studio we don't just design websites and provide content for them; we can also help you with your online marketing be that SEO, SEM or PPC.  This is why we consider it important to keep you up to date with the latest trends in online marketing so you can see what other people are doing, what is being used and why.  Kenshoo, a global leader in digital marketing software, today published its inaugural quarterly report, "Kenshoo Global Search Advertising Trends." The report examines the performance of paid search ads by analyzing aggregate campaign data across search engines including Google, Yahoo!, Bing, Baidu, and Yahoo! Japan based on more than $3 billion in annual paid search budgets managed through Kenshoo. Notable findings from the report are shown below.  Global Search Advertising Growing Through the first three quarters of 2012, global paid search budgets were significantly higher year-over-year (YoY)....
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Posted by Editor
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on Monday, 17 September 2012
in Online Marketing
Consumers' increased reliance on social media ratings and reviews will see enterprise spending on paid social media ratings and reviews increase, making up 10 to 15 percent of all reviews by 2014, according to Gartner, Inc. However, analysts predict that increased media attention on fake social media ratings and reviews will result in at least two Fortune 500 brands facing litigation from the U.S. Federal Trade Commission (FTC) over the next two years. “With over half of the Internet's population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit ‘likes’ on their Facebook pages,” said Jenny Sussin, senior research analyst at Gartner. “Many marketers have turned to paying for positive reviews with cash, coupons and promotions including additional hits on YouTube videos in order to pique site visitors' interests in the...
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Most UK Companies Unhappy with their Marketing

Posted by Editor
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on Monday, 03 September 2012
in Online Marketing
Marketing agencies around the UK provide a wide range of advertising and promotional services to help UK businesses to gain media exposure and drive lead generation programs. However according to a survey of UK businesses, 76% of UK businesses are unsatisfied with their marketing campaigns (either due to results not meeting their expectations, or campaigns being unsuccessful). Of the 1500 UK companies surveyed, many businesses feel that they are not getting the best results from their marketing campaigns. The highest proportion of unsatisfied businesses on the survey (42%) were companies spending over £2 million a year on advertising and promotion. Anne Richards (who works with Marketing Quotes) commented 'larger companies that are spending more do not feel they are getting the best returns on their marketing spend. The larger businesses mainly use TV advertising, sponsorship and direct marketing campaigns; feedback is that the sales are either decreasing or staying level (rather...
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Something for the Weekend - An Intriguing History of the Driving Forces Behind Today's Internet

Posted by Editor
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on Friday, 31 August 2012
in Online Marketing
This is our new weekly blog section where we try to find something different for you to amuse yourself with over the weekend.  This week it is a new book on the forces behind today's internet for business.  Beyond Gates, Jobs, Zuckerberg, Brin and Page there are scores of innovators and entrepreneurs who have reshaped the way advertising, marketing, search and social media work. In" Pioneers of Digital"  Paul Springer and Mel Carson circle the world from the US to the UK, Europe to Asia, to interview the people who have developed groundbreaking technologies and businesses, discovered new ways to reach new audiences, and those who have explored new areas of the internet to make the web look the way it does today. These are the individuals whose entrepreneurial spirit has created captivating connections with consumers in a multitude of different ways. These are the unsung people who, to industry...
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Posted by Editor
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on Monday, 23 July 2012
in Online Marketing
At Berlin Web Studio we do more than design gorgeous and effective websites, we also help people get their sites noticed by customers and by Google. Getting noticed by Google is something you really want for you site; but in a good way.  You don't want Google removing you from its page rankings because you've broken one of their ever-changing rules! Google has certain algorithms, or rules it uses to decide what pages and what sites can be ranked and what cannot.  They tend to have cute names like Panda or Penguin, but if you are on the wrong side of these rules, it can have devastating effects on the effectiveness of your website; such as dropping you from a page one Google Search result to no result at all! Things that worked really well in the past: keyword stuffing, anchor links etc, are now seriously frowned upon by Google. ...
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