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Berlin Web Studio blog keeps you up-to-date with web design and development, industry news, security issues, open source software, online marketing, SEO and much more. We cover basic tutorials to the latest in programming ideas. Beginners and experienced users will find something of interest here.

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Posted by Editor
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on Friday, 12 October 2012
in Online Marketing
At Berlin Web Studio we don't just design websites and provide content for them; we can also help you with your online marketing be that SEO, SEM or PPC.  This is why we consider it important to keep you up to date with the latest trends in online marketing so you can see what other people are doing, what is being used and why.  Kenshoo, a global leader in digital marketing software, today published its inaugural quarterly report, "Kenshoo Global Search Advertising Trends." The report examines the performance of paid search ads by analyzing aggregate campaign data across search engines including Google, Yahoo!, Bing, Baidu, and Yahoo! Japan based on more than $3 billion in annual paid search budgets managed through Kenshoo. Notable findings from the report are shown below.  Global Search Advertising Growing Through the first three quarters of 2012, global paid search budgets were significantly higher year-over-year (YoY)....
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Posted by Editor
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on Thursday, 11 October 2012
in Security Issues
At Berlin Web Studio we take security seriously and for good reason.  As the recent report by IBM and this new one from Hewlett Packard show, attacks on websites and through websites are on the increase.  HP has unveiled new research indicating that the cost and frequency of cybercrime have both continued to rise for the third straight year. According to the third annual study of U.S. companies, the occurrence of cyber attacks has more than doubled over a three-year period, while the financial impact has increased by nearly 40 percent.(1) Conducted by the Ponemon Institute and sponsored by HP, the 2012 Cost of Cyber Crime Study found that the average annualized cost of cybercrime incurred by a benchmark sample of U.S. organizations was $8.9 million. This represents a 6 percent increase over the average cost reported in 2011, and a 38 percent increase over 2010. The 2012 study also revealed a...
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Posted by Editor
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on Friday, 05 October 2012
in Business News
At Berlin Web Studio we understand the needs of and problems facing small and medium sized businesses.  We are one, after all.  We know how difficult it can be to set up a business in Europe and one of the reasons we set up as a company was to help others to get their SME off the ground. Small and Medium Sized businesses, or SMEs are the backbone of the economy.  Yet as we know,  SMEs face an incredible amount of paperwork, red tape and legislative issues.  Now it seems that the European Commission have decided to do something about this. In their latest press release they announced that they want to cut the amount of red tape that small businesses have to deal with.  However, there is a definite lack of concrete proposals to reduce this burden. With this in mind, the European Commission is calling upon businesses: "Let...
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Posted by Editor
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on Friday, 21 September 2012
in Security Issues
At Berlin Web Studio we know that keeping your website secure is one of the major concerns of our clients.  When we maintain sites, we ensure that they are protected, but keeping one step ahead of the hackers means that we have to keep on our toes.  One way we do this is to keep abreast of security warnings and developments made by world leaders in internet security such as IBM.  IBM  today released the results of its X-Force 2012 Mid-Year Trend and Risk Report, which shows a sharp increase in browser-related exploits, renewed concerns around social media password security, and continued challenges in mobile devices and corporate "bring your own device" (BYOD) programs. Data for the bi-annual X-Force report comes from IBM's security operations centres which monitor more than 15 billion security events a day on behalf of approximately 4,000 clients in more than 130 countries. "Companies are faced with...
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Posted by Editor
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on Thursday, 20 September 2012
in Security Issues
With 85% of companies now using private and public cloud for storage and applications, cloud security is not something that anyone can afford to ignore.  The problem with cloud computing is that when you go onto the cloud, you lose a lot of control over how your data is kept secure.   If you are not careful about choosing your cloud provider and don't ask the right questions, you can put your company at risk from data loss, malicious attacks, legal risks and compliance issues.  The main dangers of cloud computing can be summed up into four categories: 1.       Data Security 2.       Legal risks 3.       Insider Attacks 4.       Cloud Provider Risks Data Security If the cloud isn't kept secure your data can be leaked, or accessed by unauthorised persons.  This could be accidental, when your data is housed in the same virtual server or by a hacker or by weak security...
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Posted by Editor
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on Monday, 17 September 2012
in Online Marketing
Consumers' increased reliance on social media ratings and reviews will see enterprise spending on paid social media ratings and reviews increase, making up 10 to 15 percent of all reviews by 2014, according to Gartner, Inc. However, analysts predict that increased media attention on fake social media ratings and reviews will result in at least two Fortune 500 brands facing litigation from the U.S. Federal Trade Commission (FTC) over the next two years. “With over half of the Internet's population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit ‘likes’ on their Facebook pages,” said Jenny Sussin, senior research analyst at Gartner. “Many marketers have turned to paying for positive reviews with cash, coupons and promotions including additional hits on YouTube videos in order to pique site visitors' interests in the...
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Posted by Editor
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on Tuesday, 11 September 2012
in Web Design
E-commerce is growing and growing rapidly. The Financial Times recently reported that the UK is the world leader in ecommerce, predicting that the sector will contribute £225 billion to GDP by the year 2016. Further to this, small businesses that embraced the internet for sales and marketing were seen to grow by 12% per year.   Across the EU as a whole, the European Commission states that "the development of electronic commerce and online services offers enormous potential for beneficial economic, social and societal change. The Internet economy creates 2.6 jobs for every 'off-line' job lost, and offers a better choice to consumers, including those in rural and isolated areas. The gains brought by lower online prices and a wider choice of available products and services are estimated at EUR 11.7 billion, equivalent to 0.12 % of European GDP. If 15 % of retail sales were e-commerce and the obstacles to the...
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Most UK Companies Unhappy with their Marketing

Posted by Editor
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on Monday, 03 September 2012
in Online Marketing
Marketing agencies around the UK provide a wide range of advertising and promotional services to help UK businesses to gain media exposure and drive lead generation programs. However according to a survey of UK businesses, 76% of UK businesses are unsatisfied with their marketing campaigns (either due to results not meeting their expectations, or campaigns being unsuccessful). Of the 1500 UK companies surveyed, many businesses feel that they are not getting the best results from their marketing campaigns. The highest proportion of unsatisfied businesses on the survey (42%) were companies spending over £2 million a year on advertising and promotion. Anne Richards (who works with Marketing Quotes) commented 'larger companies that are spending more do not feel they are getting the best returns on their marketing spend. The larger businesses mainly use TV advertising, sponsorship and direct marketing campaigns; feedback is that the sales are either decreasing or staying level (rather...
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Something for the Weekend - An Intriguing History of the Driving Forces Behind Today's Internet

Posted by Editor
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on Friday, 31 August 2012
in Online Marketing
This is our new weekly blog section where we try to find something different for you to amuse yourself with over the weekend.  This week it is a new book on the forces behind today's internet for business.  Beyond Gates, Jobs, Zuckerberg, Brin and Page there are scores of innovators and entrepreneurs who have reshaped the way advertising, marketing, search and social media work. In" Pioneers of Digital"  Paul Springer and Mel Carson circle the world from the US to the UK, Europe to Asia, to interview the people who have developed groundbreaking technologies and businesses, discovered new ways to reach new audiences, and those who have explored new areas of the internet to make the web look the way it does today. These are the individuals whose entrepreneurial spirit has created captivating connections with consumers in a multitude of different ways. These are the unsung people who, to industry...
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The Cloud is Green

Posted by Editor
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on Thursday, 30 August 2012
in Business News
Understandably the chief concerns about cloud computing providers have thus far been concentrated toward “security, service reliability, vendor lock-in and lack of a clear business case”, notes Linda Tucci, news director at CIO Matters.  At the moment, whether cloud computing is environmentally friendly is not of much concern at all. However a study commissioned by the Carbon Disclosure Project, found that by moving to Cloud Based Computing, companies can dramatically reduce their carbon footprint. Their results show that by 2020, by spending 69% of their infrastructure, platform and software budgets on cloud services, U.S. companies with revenue of $1 billion or more would reap energy savings of $12.3 billion and carbon reductions equivalent to 200 million barrels of oil – enough to power 5.7 million cars for one year. Migrating just one HR application to the public cloud could save one of these companies $12 million over five years and cut CO2...
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Our New Website is Complete!

Posted by Editor
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on Tuesday, 28 August 2012
in Web Design
At Berlin Web Studio we've been live for over two months now, but we have been so busy working on projects for clients we couldn't find the time to finish our own site!  Still, with us the customers always come first, so our own re-development had to wait.   But now, thanks to hours of work, thanks to people going beyond the call of duty and working far longer than they should do, our new website is now complete! What this means for you. "Good for you," you might be thinking, but "What has this got to do with me?" A lot! Now you can not only read about the wonderful web solutions we can create, you can see real life examples of our work too!  We have put together a comprehensive portfolio to showcase our skills in website design for small businesses, e-commerce sites, non-profits and community websites and...
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Posted by Editor
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on Friday, 27 July 2012
in Business News
With research firm Gartner predicting a 100% increase in the number of companies on the Cloud by 2016, it seems likely that at some point you might consider relocating your servers or at least your software to the Cloud. For companies planning cloud deployments, creating accurate cost models and forecasts across the ever-growing number of cloud providers and choices can be overwhelming. RightScale® Inc, the leader in cloud management, announced today that it has acquired Scotland-based ShopForCloud, a free cloud cost forecasting website, and rebranded it as PlanForCloud. This free website enables companies to better budget for cloud costs by giving them the tools required to model various architectures and usage patterns, access up-to-date pricing from a variety of cloud providers, and produce detailed cost reports in just a few minutes. “Knowing the cost of cloud services is critical whether companies are making their first foray into cloud computing, planning...
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Posted by Editor
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on Friday, 20 July 2012
in Security Issues
Antivirus company Thirtyseven4, LLC cautions today of the increased dangers and risks associated with tomorrow's release of "The Dark Knight Rises." The final chapter of director Christopher Nolan's Batman Trilogy is already attracting millions of search engine queries worldwide and its popularity opens the door for cybercriminals to attack anxious fans hoping to get a sneak peek before the film's official release Friday at midnight.  Thirtyseven4 advises extreme caution when searching for more information on the film and says it is best to steer clear of sites touting leaked footage or pirated downloads of "The Dark Knight Rises." "The exploitation of highly anticipated blockbuster films for malware propagation is nothing new, especially with Drive-by style attacks. We've seen it with the Harry Potter films and even more recently with The Hunger Games," said Steven Sundermeier, Owner of Thirtyseven4. "Search terms like 'Christopher Nolan,' 'Christian Bale / Batman,'  'Anne Hathaway / Catwoman' and 'The Dark...
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Posted by Editor
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on Thursday, 12 July 2012
in Security Issues
This has certainly been an interesting week for those of us involved in any form, with IT and IT security.  Malware attacks are on the increase, they are now also targeting Macs and an astonishing 51% of IT administrators admitted in a survey that they couldn't guarantee that the computers they administer are malware free! Malware Hiding in Big Brands I guess one of the reasons the IT administrators are being so cautious is that according to a recent report by Commtouch, a leading provider of cloud-based solutions for security companies and service providers in America, its security analysts have seen substantial continued blending of big brand names with malware.   In its July 2012 Commtouch Internet Trends Report, researchers named the following top seven brands that were abused in various third-party email attacks: ·         Amazon – Order confirmation emails that didn't describe the order, but only the balance ·         AT&T...
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Posted by Editor
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on Thursday, 05 July 2012
in Business News
This won't be too surprising to many of you out there; Windows 8 is a great piece of software.  It is a uniquely designed operating system that has totally re-thought how operating systems can work and should work.  It offers better power management, easier updates, easier recovery and with its Live ID, access to your desktop, your home page and your apps from any computer. The problem is, Windows 8 has been designed for touch screens and at the moment, not many of us have touch screens.  Microsoft believes that in the near future, we'll all be using touch screens and that the keyboard will go the way of the floppy disk.  But at the moment, most business users and most home users of Windows operating systems still cling to our old fashioned keyboards. Of course, Windows has taken steps to rectify this by launching its own touch screen tablet,...
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Posted by Editor
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on Tuesday, 19 June 2012
in Business News
We regularly use Google Analytics to analyse websites, but were you aware that Google analyses itself continuously too?  Well, it does.  And one of the things it analyses is requests from people and governments asking it to remove results from its search engines. Google started a Transparency Report two years ago which shows the number and type of requests it receives from governments around the world asking it to remove information from the web. The report also shows traffic patterns to Google and requests sent by copyright holders to have search results removed from the search engine.  These sections are updated in real time, but due to the manual process involved in the government requests, this section is only updated every six months. Today  they have released the data showing requests from governments around the world from July to December 2011, asking Google to remove blog posts, videos or to...
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Posted by Editor
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on Thursday, 07 June 2012
in Security Issues
If you have an account with LinkedIn, change your password at once!   The social networking site has announced that over 6.5 million passwords have been hacked and released onto the internet.  What is worse is that the emails associated with the passwords have also been  hacked.   LinkedIn says that the passwords are encrypted and won't be readable - but we wouldn't want to take that risk.  In fact, Graham Cluley, a senior technology consultant at Sophos blogged that "Although the data which has been released so far does not include associated email addresses, it is reasonable to assume that such information may be in the hands of the criminals." How did it Happen A Russian hacker acquired password hashes and used these to hack into the accounts.  Now these account holders are wide open to account hijacking and data theft.   Yet LinkedIn has not made its own announcement...
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