SEO & PPC Management

Once your site is up and running, you need to monitor it to ensure it is working as well as it could be.  Berlin Web Studios has experts in SEO and PPC Management who can monitor your site, suggest improvements  and guide you on ways to get the most from your site.  We offer the following services:  
 

marketing search engine

SEO

Search Engine Optimisation or SEO as it is more commonly known, involves creating quality content for your website and using specific titles and layouts to increase the search engine rankings of your site.

SEO, correctly done, uses logic and reasoning and can be a very effective, low-cost marketing tool.

However, done badly, SEO can damage your site and cause your rankings to drop.  Over-optimized sites, or sites packed full of repetitive SEO keywords do not attract either visitors, or search engines. 

When it comes to SEO, you need to have an expert on your side, someone who really knows what they are doing, who can explain what you can and cannot achieve with SEO and how best to use SEO on your website.

At Berlin Web Studio we will fully explain SEO to you, what it can and cannot do and how you can use it in your site and online marketing.  We will develop an SEO strategy with you and also provide you with the tools and training to monitor it and understand it.  We don't promise immediate 1000% increases in sales.  We do, however, provide you with real data to show you how your SEO is working.  We also make sure your site complies with the latest SEO requirements and restrictions from Google.

 

Google Analytics.

marketing google analyticsGoogle Analytics is an essential marketing tool.  It enables you to see who is visiting your site; where they come from, what pages they come in on, what pages they leave on, what pages they visit and what pages people stay longest at.   You can see what keywords have brought them to your site, what links within the site itself are driving visitors to other pages and what pages are the most popular.

Google Analytics can be used on any site built on any platform. We can install the correct Google Analytics tool for you and if you like, we can use the tool and prepare reports for you on your site's performance.  We can also use information gained from Google Analytics to come up with a strategy to improve the performance of your site. 

 

marketing ppc management

PPC Management

Everyone thinks they understand PPC or Pay Per Click, but not everyone does.   There is a huge difference in an effective PPC campaign that generates a genuine return on investment (ROI) and one that doesn't.

Our PPC and Google Adwords experts are just that, experts.  They know what does and doesn't work when it comes to PPC campaigns and they can help you to create a PPC campaign that will bring you the click throughs and ROI you are looking for.

In addition to improving the wording of your ads to maximise the effectiveness of your PPC campaigns we will also work with you to optimize the content of your site to maximise your conversion rate, turning as many visitors into customers as possible.

We will also set up conversion goals and an accurate PPC tracking system so that you can fully understand how visitors are interacting with your site. 

 

Free Site Analysis

If you don't think your site is working as effectively as it could be; that it isn't attracting the visitors you want or encouraging them to stay on your site, we offer a completely free site analysis service.  Our experts will look at every aspect of your site and provide you with a report showing you how your site could be improved.